If you have a business and don’t have a website, you lose out on your business’s great opportunities. A website itself can be used to accomplish many different marketing strategies to help your business grow. If your web site looks professional, your potential clients will think you’re a professional who has enough clients and enough income to have a site built for you. If potential clients visit your website and it looks half-assed and home-built, that’s how they’ll perceive you. But why is it essential to have a website?
Visibility
Nowadays, most people rely on the Internet (mostly Google) for almost everything. Since more and more consumers are surfing the Internet to research products and services, your business needs to be visible. Your company is discoverable by popular search engines like Google, Bing, and Yahoo when users search for something related to your business by having a website. About 80% of internet users are coming from mobile devices. This means that aside from your professional business website, you also have to make sure it’s mobile-friendly and that it functions well. Thankfully, responsive web design makes it possible for your website to successfully fit any screen size, from tablets to smartphones or even smart TVs.
Credibility
A well-designed, informative, and up-to-date website will increase your business’s credibility and strengthen your brand. If you want to succeed in your company in the modern marketplace, you must have a professional website. For many potential customers and in many industries, websites are still a significant trust factor. We can tell you that having a website is almost mandatory in the durable consumer industry because the products are technical. So if you want to divulge information, then it is another reason that website is vital for businesses.
Marketing
Websites and social media platforms are excellent marketing tools. They are also some of the most cost-effective methods of sending out information to thousands of people. Online marketing is crucial for all businesses because it has a considerable influence on the way consumers make purchasing decisions. Modern consumers have even indicated that they look at companies negatively if they cannot find them online. Using the Internet for marketing purposes allows you to overcome distance barriers. Persons thousands of miles away can be learning all about your business with just a few keystrokes. Social media’s “shareability” allows your customers to quickly spread the word about your company to all their friends. Ultimately, online marketing will enable you to market your brand in creative and exciting ways. With online marketing and big data analytics, you can take advantage of highly sophisticated targeted advertising based on several factors, including demographics and online history of each of your potential customers. Add to that social media marketing, search engine optimization, and search engine marketing, and your marketing possibilities are virtually limitless.
Showcase Your Products and Services
The Internet gives businesses an effective platform for showcasing what they have to offer. Whether it’s a portfolio and testimonials from clients on a website or an album on a Facebook page with photos of your newest products, it has never been easier to let the world know what you have to offer. With a few simple clicks, your customers can see what you’re all about. They can even do this outside of business hours! An online presence is an extension of your brand that never sleeps.
Understand your customers
There’s a free tool called Google Analytics that you can plug into your website and see what people are doing. You can see what pages they visit, how long they stay there, and what they click on. You can’t track individual people, but you can follow them as a group, and this gives you precious insights about what your website is doing well and where it can improve. Perhaps the most valuable thing tracking Analytics provides is the feedback about your messaging and delivery. With an inside view of how people as a whole are interacting with your website, you can make the kind of changes that produce profound results. If you aren’t already tracking website visitors, you miss out on the information your competition has, which gives them an edge. Don’t let that happen.
Competitors have a website too
This point might sound cliché, but it makes a lot of sense. You are not alone in the market. There are already thousands of companies selling the same products and services you are going to sell. If you consider all the previously discussed points from this blog, they are already advantageous. They appear more credible in the market. They have already built an initial level of trust with the audience. They are showcasing their products/services in the best way possible, and they are also benefiting from Google searches.
ACT NOW
If you don’t have a website yet, then you’re already losing customers. The first step is to build a solid foundation for building and catching up with your competition. If you do have a website, then how is it performing? How do you know? If you need help figuring that out, we can help. We love auditing websites to see how they were built and how they are performing now. We always find tons of ways to improve and engage your customer’s visual experience. Feel free to contact us via email at sales@forrestvisions.com
