You have the power to boost your organic SEO traffic. As long as you are willing to do a little bit of work in keyword research, content creation, and covert inbound marketing, your website traffic will gradually increase. Commit to connecting with new prospects through SEO, give it your all, and you will find the return ends up significantly greater than the investment of your time and effort.
Conduct an SEO Audit
Once your team buys into the idea of increasing organic traffic through an SEO push, the stage is set for an SEO audit. After all, you won’t be able to get to where you want to go unless you understand your current position in the context of SEO. Perform a full crawl of your site’s SEO with a crawling tool such as DeepCrawl or ScreamingFrog. A comprehensive content audit extends to the point that it checks the site’s architecture, confirms indexing, guarantees mobile functionality, gauges page loads’ speed, analyzes XML sitemaps, and searches the web for duplicate content. Furthermore, the SEO audit should ensure the proper tags are on the appropriate pages.
Pinpoint the Keywords That are Best for Your Business
The keywords that are optimal for your site might not be ideal for another business. Take some time to research which words, phrases, and local identifiers your target audience searches. Implement the keywords and phrases at a keyword density rate between 0.5% and 1.5%.
This way, Google will identify your site as relevant when people search for the words and phrases pertinent to your business.
Optimize Page Titles
Title tags define page titles, serving as a clear and cogent description of the page’s content. This is the initial line of text hyperlinked in Google’s search engine results pages (SERPs). Ideally, page titles will be less than 70 characters in length. Otherwise, the text will be chopped off in Google’s search results. Furthermore, it makes sense to add keywords toward the beginning of the title for search purposes.
Focus on High-quality Content
The content you create should be informative, help readers solve problems, and establish your business as an industry authority. Indeed high-quality content generates interest from web sleuths. If the content intrigues your audience, they will share it with others, possibly to the point that it goes viral and shoots up the SEO rankings.
Inspire Clicks With Meta Descriptions
Meta descriptions have the potential to enhance your SEO significantly. Google shows the meta description below the page title within organic search results.
If the description is informative, people will be more inclined to click the links and view the page.
Furthermore, meta descriptions are also considered in the context of Google’s search ranking algorithm. Keep the meta descriptions below 150 characters as Google does not display characters over 150.
Focus on Cornerstone Pages
There is no sense of creating a dozen pages with the same set of keywords and key phrases. This approach makes it difficult for Google to gauge which page is the most relevant. The better strategy is to consolidate the content into one cornerstone page that serves as the authoritative voice on the subject matter. This consolidation does help your web content rank higher in the search engines.
Add Anchor Text to Keyword Variations
Anchor text that links to other parts of your site and other reputable sites enhances your SEO. Implement keywords and key phrases in your anchor text to redirect readers to other features of your site. Such keywords make it that much easier for Google to determine what the linked page is all about. So don’t use “click this link” when you have the opportunity to use keywords.
Furthermore, it is also a mistake to use the same keywords in your internal links repeatedly. Use variations of the most important keywords and key phrases, and you will find your organic SEO receives a considerable boost.
Optimize Every Aspect of the Site for Mobile Use
How your website functions on mobile devices is of the utmost importance as that many more people use smartphones, tablets, and other mobile devices. Google does rely on a website’s mobile-friendliness as a vitally important SEO component. If your website is slow to load on mobile devices or cannot be navigated with ease on such devices, it will be penalized in Google’s Page Experience SEO metric. Review your website’s entirety on several different mobile devices to ensure it can be used with each in a fluid and user-friendly manner. This is your opportunity to design the site for touch as users’ fingers are of different sizes. Ensure each call-to-action button is accessible on all mobile devices.
All pop-ups should be designed for mobile devices. If your site is not loading as quickly as it should, images should be compressed.
Even the use of mouse tracking tools and heat maps will help you better understand how people use the site on mobile devices. Use this information to make the necessary alterations and optimizations, and you will find your traffic gradually increases.
ALT Tags Matter
ALT tags are commonly overlooked, yet these vital HTML elements are essential for the user experience and SEO. These elements identify alternative text that is to be displayed when the image or other element they are applied to cannot be rendered. ALT tags are an important signal for search engine ranking algorithms.
Every single image and element used on your site should have a highly descriptive ALT tag. Ideally, this tag will contain keywords that are optimal for the page in question, bolstering your SEO all the more.
Expand Your Online Footprint
Social signals are meaningful in the context of SEO. If you do not have a presence on Facebook, Twitter, LinkedIn, or other social media platforms, it is time to establish these sites’ profiles. Implement the keywords, key phrases, and local identifiers you have pinpointed as necessary for your site’s SEO throughout your social media pages as well as other components of your online footprint.
Engage with your followers and page visitors on these social media platforms, and you will find your online traffic increases in due time.